Critcally examine the success of operation management theories ,tools Essay

Critcally examine the success of operation management theories ,tools and techniques in the uk supermarket sector - Essay Example Operations management is a science that deals with coordination of all functions of an organization. The major departments within an organization include; accounting, marketing, human resources, information technology departments and purchasing have to be well controlled. The key factors that have led to the development of operations management include; globalization, total quality management, empowerment and techonology.With the world becoming a global village, supermarkets are striving to provide services more efficiently and effectively so as to stay at the top of competition by quickly delivering their services. Operations management is a transformation process that interacts with various departments in an organization. According to Slack â€Å"Operations management helps in developing and managing the value chain process and also in supporting it through using different tools, techniques and methods in order for an organization to be in a position to achieve its goals and objectives within a specified period of time. The Total Quality Management is a holistic approach that requires that all the managers and personnel working for supermarkets to be able to handle customers in an appropriate way. The major supermarkets in the United Kingdom also have got a major challenge in ensuring that they empower all their members of staff regardless of their hierarchy in the organization so that they can take part in achieving the company’s goals and objectives. It refers to the process of organizing and controlling the activities of a business so as provide goods and services to the customers at the appropriate time and place. The major functions of any business involve finance, marketing and operations management. Some of the processes involved in the process management theory include forecasting, capacity planning, and management of inventory, quality assurance, motivation and training of the employees. The traditional objective of

Canada’s Most Defining Moments Essay Example for Free

Canada’s Most Defining Moments Essay Canada is a one of the wealthiest countries in the world but Canada didn’t just become wealthy overnight. Canada has many accomplishments and failures but the most defining moments in Canadian history were both the failures and accomplishments in the economy or economy related. The three most defining moments in Canadian history were; the stock market crash, which led to the â€Å"Great Depression†, the baby boom on the other hand led to increases in jobs during the 1960’s, and finally GST replaced â€Å"Manufacture Sales Tax† (MST) in 1990. The morning of October 24th 1929 is known as â€Å"Black Thursday† because on this day the stock market crashed in America but it affected most of the world including Canada. The cause of this crash in Canada was because of citizens buying ‘on margin’ which is borrowing money from banks and only putting down 10-20% of the loan. The crash caused the 1930’s to be a period of great depression for citizens. This brought the country into a state of panic and many people committed suicide because of the stock market crash. In only 2 days the market had dropped an average of 20%. The stock market crash was a spark that led Canada and many other countries into a â€Å"Great Depression†. Other factors that contributed to Canada’s Great Depression were: the dependence on the United States, over-production and over-expansion, and dependence on the primary industry, these were all long term causes. Many companies in Canada were in debt because of over-pro duction and over-expansion. This caused many of those companies to crumble and if these companies were still up and running they could have brought Canada money from international trade. Companies weren’t the only businesses effected, farming, logging, mining, and pretty much the entire primary industry was falling and Canada wasn’t producing any money and practically all exports were to a halt. The Great Depression was stopped by the start of the second world war because of people desperately looking for jobs, so they joined the army. Canada became a more feared country, thus Canada helped win battles like D-Day and the Italian Campaign. Along with the success Canada has had in world war two, the baby boom generation occurred between 1945 to 1964, which increased the population. The cause of the baby boom was essentially the great depression because numerous Canadians enrolled in the military. Canadians want to make a quick buck and not expecting to fight for years. Canadians went to battle for six years without women and when soldiers returned from the war they had an urge for intercourse with their girlfriends or wives and that’s what started the baby boom. The next generation would need to produce more consumer items and build more houses due to the sheer number of baby boomers, more power and water would also be required to run those homes. Therefore with these new demands we need to open more jobs to satisfy those demands. The baby boomer generation is even effecting us now, 66 years later. They are going to soon influence skill trades in Canada because the baby boomers in those jobs are near retirement. There is going to be a shortage of people to fill those jobs; especially because of parents wanting their children to go to university, therefore not getting a job in the skill trades. Many jobs like caregivers for example will require more people because of the sudden increase in elderly citizens. We are also going to need to pay for the baby boomer’s healthcare and security income and that will come from our taxes. Canada could be in trouble for the future because we don’t have the people to fill those jobs and we don’t have the money to pay for their health care and security insurance. The Canadian government can’t pay for the health care and security insurance without enforcing some type of tax, and that is exactly what they did. Prime minister Brian Mulroney and financial minister Michael Wilson introduced the idea of a Goods and Services Tax (GST) to replace Manufacture Service Tax (MST) and Federal Telecommunication Tax. This new tax is suppose to be implemented to all provinces except Alberta because they already had their own sales tax at a retail level. GST saved Canada from debt of the first world war, even though GST wasn’t introduced until 1990, MST was the little brother of GST. The government decided that MST was the best way to pay for the debt and essentially it was, but most Canadians and manufacturers strongly disliked this tax. GST was promoted as revenue-neutral in relation to the MST, the shifting of the tax away from exported manufactured goods would make life more costly for Canadians. Thus Canadians were against GST and manufactures were worried that the tax would hurt their sales internationally. The GST is affecting us every day, because if you are Canadian and you pay for a product or service; you are hit with a 13% fee and that is HST (PST and GST combined). The most critical moments in Canadian history were all economic related. Once the stock market crashed in 1929, it caused panic, mayhem, and an economic crisis of great magnitude. The baby boom was a complete opposite; it gave Canadians more jobs and soon we are going to have too many jobs and not enough people to fill those jobs in the 1960’s. GST is still Affects our everyday lives because everyone pays taxes when buying a consumer product and it has been that way since 1990. Canada could be in trouble economically in the near future. Since the baby boom is retiring; I would predict that Canadians will have to paying more taxes due to the extra costs of healthcare and as throughout history, Canadians have had a burning hatred towards taxes and especially increases in those taxes. This could possibly cause an uproar in the future.

Co-branding Curtin University Miri

Co-branding Curtin University Miri Executive Summary The followings aim to allow the reader to have an understanding of co-branding. Certain real life business example is used to illustrate of the relevant theories that has been extract from research journal. Many other relevant articles are also being used for discussion to make the subject matters as current as possible with the objective to stay valid as in point of reading. Inside this paper, co-branding was explained as to why it has been applied as a strategy to explore new market and growth by businesses. Types of example in co-branding that exist and practise in the market. In addition, all the marketing-mix tools are discussed as to how it can impacts the co-branding process. The benefits and disadvantages are also being put forward for discussion with a recommendation to use co-branding as a business strategy. Introduction In today complex business world, whereby competitions are fierce especially for the fast moving consumer goods industry (Helmig, Huber and Leeflang 2008, 359), marketers tried to use any tools they has in order to open a path for additional opportunities for new customers and trade channel to generate greater sales from their existing target market. Co-branding is one of the marketing strategies that used by marketers to create opportunities in achieving business growth in the market. Some may have wonder, what is co-branding? Co-branding is either two or more renowned brands that combined to form an alliance to work together and creating marketing synergy (Kotler, Keller and Burton 2009, 361). In simple term, it means that two brands comes together to create a single, unique product. This pairing can be in a marketing context such as in advertisements, products, product placements and distribution outlets (Grossman 1997, 191). Such marketing synergy can potentially expands the customer base, to increases profitability, responds to the expressed and latent needs of customers through production lines, strengthens competitive position through a bigger market share, enhances product introductions through enhancing the brand image, creates new customer-perceived value and yields operational benefits through reduced cost as stated by Chang (2009, 77) of a notes identified by Gaurav Doshi 2007 article. Co-branding An example of successful co-branding is the McDonald ice cream with MMs candies and also Kraft Oreo cookies which resulted to the creation of MMs Mcflurry and Oreo Mcflurry ice cream products. The success of both MMs and Oreo Mcflurry ice cream is an example of utilizing two or more brand names to introduce a new product with competitive advantages. Chang (2008, 220) state that the purpose is to capitalize on the reputation of the partner brands in an attempt to achieve immediate recognition by the consumers. Airasia, the low budget airline of Malaysia has done very well in the online booking for air travelling, had form an alliance with Citibank to introduce their unique Airasia Citibank credit card (Citibank and Airasia tie the knot! 2007). In this example of joint-venture of co-branding, both Airasia and Citibank have their own separate brand equity, and both also earned brand awareness and positive brand image. Their alliance for success comes from a logical fit between two brands, thus their marketing activity maximises the advantages of each other while minimising their disadvantages as mentioned by Kotler, Keller and Burton (2009, 361). The research done by Park, Jun and Shocker (1996, 464) shows that consumers are more likely to accept the co-branding product when two brands are complementary rather than similar. Their alliance is a perfect match as both Airasia and Citibank which can tap on each other customer base to increase their business activity and on top with increase in p rofits. Further to another type of co-branding is known as same company co-branding. This is an example of Nestle Company in Malaysia when they develop Nestle ice cream using their well known chocolate brand like Kit Kat and Smarties to penetrate into the ice cream market (Nestle in your life: ice cream n.d.). Thus, with immediate brand awareness among their loyalty customers, Nestle are optimising their chances of success of a new launch product. The list does not stop here as there are other types of co-branding, which is multiple-sponsor co-branding, such as Taligent, a one-time technological alliance of Apple, IBM and Motorola (Kotler, Keller and Burton 2009, 361). There is also retail co-branding, example like Pizza Hut and KFC in Malaysia, where two retail businesses use the same location as a method to maximise both space and profits. Moreover, ingredient co-branding is another type of co-branding; a successful example of this is Intel whereby the ingredient branding was so strong that the consumers insist of buying Personal Computer with Intel Inside. Thus, it gives great impacts towards major manufacturer such as Dell and Compaq to adopt Intel chips for their finishing products (Kotler, Keller and Burton 2009, 362). The benefits of Co-branding It is common for all businesses face towards the challenges of financial risks when introducing new brand to consumer market (Aaker and Keller 1990, 27). In addition, a product or services life cycle is getting shorter each day as the advancement in technology has makes it easier to copy among brand in the same industry. It is because of these, the risks inherent in establishing new brands are high, with a failure rate ranging from 80 to 90 percent as mentioned by Leuthesser, Kohli and Suri (2002, 35). So, in this instant co-branding make sense as it can increase brand distinctiveness by capitalizing on the values embedded in cooperating brands. Through the arrangement of co-branding, businesses are able to do brand-leveraging which capitalize on existing brand equity rather than building new brand equity as noted by Dickinson and Heath (2008, 22).Take Airasia Citibank credits card for example, the benefits of being the card owner automatically becomes an elite traveller to enjoy spe cial fares and holiday packages not available elsewhere. By merging values and identities of brands originally engaged in different industries, now both are able to gain consumer choices, loyalty and consequently lead the brand to uniqueness and distinctive as compare to their competitors. From this example it has deliver the aim to increase the distinctiveness of the co-branding product and also gain customer loyalty by providing them with the alliance benefits. Thus, it also achieves its set objective of co-branding that is to expanding customer base, creating a new customer perceived value and most importantly to strengthen its competitive position in the market. As market condition change rapidly, it is not easy for a product to have a safe sailing to success as there is full of choices and is keep on increasing for the consumers to choose. Brands research also found that a single brand may not be able to meet the demands of variable individual needs such as custom design with added value (Djurovic 2009). By using extension co-branding to enhance the products will able to meet those individual needs. For example Bacardi and Coca Cola or Bacardi and Sprite, to have co-branded Bacardi Mixers range to show and suggest alternative ways to consume the two brands. By this arrangement, both brands will gain financial benefits, to have introduced a new product range with a strong image and also respond to the expressed and latent needs of the customers. The other benefits of co-branding is that the product has it uniqueness and distinctive characteristic, thereby induce more sales and also reducing cost of product introduction as noted by Desai and Keller (2002). Interestingly, co-branding is able to work more efficient and effectively communicating through to the consumers as the two brands awareness is high (Aaker 2003, 84). Marketing tools for Co-branding Indeed co-branding activity has increase over the past decade as Spethmann and Benezra (1994) noted that the number of corporate alliances worldwide, including co-branding ventures is continuing to grow at 40% rate each year, involving billions of dollars in assets. Such an increase in co-branding activity may project itself to be a popular strategy as mentioned by Hilton (2007). In addition he asked is it also a smart one? and he answered it with a qualified yes if it is executed well. In order to execute well, we need to discuss any of the relevant seven Ps in marketing mix tools. The seven Ps mentioned which is Product, Price, Promotion, Placement, Physical evidence, Process and People. Marketers use these tools to make marketing-mix decisions for influencing their trade channels right to their end users. In practise, companies seek growth through innovation of new products by their research and development team and co-branding strategy can develop this new product to success by provide perception of quality and image as it capitalizes on the unique strengths of each contributing brand (Chang 2008, 498). For easy focusing onto one industry, we use the fast moving consumer goods as our point of discussions Generally for a co-branding to success, the potential partner has to be large and have strong distribution channel or customer base with positive market image. As mentioned, the market environment change rapidly and the speed to market is one of the key success factor to a co-brand product or services. The aim is to establish a strong foothold before the onslaught by competitors. With wide distribution coverage or customer base will enable this task to be accomplish on the set target. In order for the execution of the co-branding to have a speedy reach out to the market, marketer must look into trade promotion and advertising campaign to assist in numerous ways. The joint sales promotion and advertising campaign is to stimulate interest and inquiries in the market among their loyalty customer and the trade promotion activity should focus on communicating the benefits and value-added the co-branding can provide to the consumer. When these two brands form an alliance for joint promotion on their co-branding product or services, the objectives is for those two brands to provides greater assurance about the quality standard than those of a single branded product from the perspective point of view as noted by Rao, Lu and Ruekert (1999, 259). Thus, from this positive point of view by the consumers it lead to higher product evaluations and this will allow the co-branding product or services to command a premium prices (Helmig, Huber and Leeflang 2008, 360). To illustrate our point we take the Nestle and LOreal as example. Nestle and LOreal recently announced their pairing. One may have asked what common value does these two have. Nestle is the world leading nutrition food producer and the company mission is to produce healthy food to feed the world but not restricted to inside but also our outer body, which is our skin. Indeed, LOreal comes in as a perfect match as the brand is the global leader in skin care. Their pairing is seen to be an unorthodox brand alliance as noted by Lindstorm (2003) but it has those values that the customers can relied and be convincing of their brand alliance commitment. In this instance, the uniqueness and distinctive of the co-branding product has a high evaluation by the customer as indicating of higher chance of success sales and also better command of price point. Although physical evidence is most commonly being used to evaluate for the service industry such as restaurant and hotel (Physical Evidence the lifeline for service companies 2006), we can also make it to be a relevant point to discuss for fast moving consumer goods as in its packaging as physical evidence. The packaging has to be attractive and user friendly. An example of user friendly packing is the pull up cap for canned foods as it allows the buyer to easily open and consume it. As nowadays consumer are also concern of environmental issues, they are also choosing for product packaging that can be recycle after consuming their contents. This physical evidence can also take form as in a warranty or guarantee. Take Duracell for example that has guarantee against defects in materials and workmanship due to a battery defect (Duracell Guarantee n.d). Here the physical evidence is clear and has communicate to the user that Duracell will repair or replace it. These are deems to be an im portant physical evidence a co-branding product can emulate to makes it unique and distinctive. The other Ps of the marketing mix is the process. In marketing mix, the process is an element of service that sees the customer experiencing an organizations offering as mostly in the service industry. As for fast moving consumer goods, the process that the co-brand product wishes the customer to experience is hassle free to access to the product. In short, the availability of the product is sufficient in every retails store and in arm reach location. One such example is the Wrigley Company in which their sales strategy is to focus on the process of the potential consumers reach for their chewing gums product. The result, Wrigley chewing gums was distributed to any corner of the world and to display it at arm reach location in order for the customer to have pleasant experience when reaching for their products. Wrigley understand it well that it continue to focus on recognizes the uniqueness of each one of their consumers and efforts are made to reaching them and in return of hopes th eir potential customer will get to know more of their products and purchase them. The last Ps is the people. Peoples are very important in co-branding. What makes co-branding products a success besides its uniqueness, distinctive and value added to attract the consumers is its people that work behind and in front. A consumer who comes into contact with the co-brand product will make an impression, and they can have a profound effect, either positive or negative and that is on customer satisfaction. The reputation of co-brand product rests in the peoples hands so they must be therefore trained, well motivated and have the right attitude. They must have high level of commitment, competence and complete understanding of their products. The attitude to believe that their co-brand product is unique and will bring them more sales and profits thus, it cans moves them to self motivate to service their customer to satisfaction. The disadvantages for Co-branding By now, the above presented, should be able to give the philosophy behind co-branding and that is to increase both market share and revenue as well as gaining competitive advantages through customer awareness by providing them with a co-branding product that is distinctive and unique. Although co-branding looks rewarding and it does sounds like a perfect strategy to seek growth and by understanding the benefits of co-branding and reviewing the marketing tools to assist it to success alone is not enough. Co-branding does not come without risks, as one have to aware that only one in five attempts of a brand mergers succeed as mentioned by an article by Knudsen et al. (1997, 189). In many ways, brands can be explained like people, they their own values and direction. In real world is difficult for married couples to reconcile their differences and commit to stay to each other forever as noted by Lindstorm (2002) and that half of the worlds marriages ending with a divorce so as co-brandi ng partnership. The risk of co-branding is pairing with a partner that can tarnish the existing products strong brand equity, as the two alliance brands has become connected together in the consumers mind as mentioned by Ueltschy and Laroche (2004, 93). The pitfall here is that when consumers attribute any negative experience due to the fault or negligence of any one party of the alliance, the overall brand equity could be damage and poses threat to co-branding and resulting the other brand being perceive as weak (Kocherp 2009). Thus, when it lead to a negative evaluation by the consumers and is likely also to cause damaging to the co-branding privilege of price command in the market as it used to enjoy over their competitors. The other scenario that a co-branding may fail is when the two products have different market and are entirely different such as no complimentary effects. If there is difference in visions and missions of the two alliance companies, then the co-branding may also fail costly. To take an example of a failure co-branding is the case of American Airlines and America Online. They ambitiously launched a joint consumer-loyalty program in 1999 in search of brand synergy. As the program never met any of the co-branding expectations, they separate their alliance and some analysts say that their failure was due to the co-brand product and never really did anything interesting with it and didnt seem to commit to it as noted by Buss (Brandchannel n.d.). Perhaps their co-branding failure is due to the absence of a clearly defined strategy. When this physical evidence happens, the people as mentioned in the marketing-mix, also has an impact onto them. Failure of alliance means the loss of their cre dibility and capabilities to be able to create a market synergy branding product. The process the customer experience is unpleasant as we used American Airlines as example, to illustrate our point. Imagine all the loyalty program as promise to their loyal customers has either end up empty handed or being compensated by other means in which may not be up to the expectation of their customers. This will surely cost the image of the parent company. Co-branding may result into creation of new ideas for products or services, which leads to the entrance of new competitors who combine the features of both brands into one (Kocherp 2009). Such case was the example of IBM and Microsoft partnership to develop DOS operating system for its personal computers in which it lead to a series of sequence events that eventually creates Microsoft as dominance as we know it today (Leuthesser, Kohli and Suri 2002, 42). So, the potential partner for co-branding arrangement should be place under screening and be analyse to what extent it can be spawn to be the next competitor. As always we have to bear in mind that, every coins has two side and after being able to present the above disadvantages, we also must not forget the benefits of a co-branding has to offer as mentioned earlier for marketers to adopt as a strategy to seek growth for businesses. It is always practical to apply a S.W.O.T analysis as in Strengths, Weakness, Opportunity and Threat to review the co-branding proposal. The S.W.O.T analysis is a useful tool to provide an insight to the potential co-branding proposal of their strength versus their weaknesses within the brand and company of alliance. It also provides to review of what was the opportunities can be created through the partnership versus the threat and challenges facing towards. Co-branding as marketing strategy Before drawing any decision to adopt co-branding strategy to gain market advancement, lets review some important co-branding points that have been mentioned earlier. The alliances can provide an equal benefit for both entities, the values of both brands can complement each other and the brand relationship can creates value added to the customers. According to Leuthesser, Kohli and Suri (2002, 41), which defines four co-branding strategies which is, reaching in, reaching out, reaching up and reaching beyond. By reaching in, the strategy is to achieve greater market penetration by alliance itself to other brands that can complement what the existing brand shortfall when introducing over line extension. Such arrangement was the example of McDonald MMs Mcflurry ice-cream in which McDonald capitalize on MMs strong brand awareness to reach in for greater market penetration. Mcdonald by focus on products has actually utilised one of the marketing-mix tools to reach in for greater market penetration. In reaching out, the strategy is to tap onto new market horizon and to achieve this objective is to co-branding with an alliance that give complementary effects and such example was shown in the arrangement of Airasia and Citibank credit card. Their alliance has enabled each of the partner company to reach out to tap into different industries. Thus, it increases the distribution channel of its business as what marketing-mix tools call it placement, which is product or services reach out to customer through difference networks. Reaching up is a strategy to achieve market advancement by alliances with partners that can elevates positive brand image. The Oral-B brand is such a good example to illustrate this strategy. In the Malaysian consumers market before Oral-B, whereby Colgate is the eminent household name among the majority of Malaysian consumers and of cause needless to say, Colgate was dominating in the retail outlets as well and where Oral-B brand was unknown to the local Malaysian. Then Oral-B start to strategy for the past decade by getting the endorsement from the dentist association of Malaysia to raise its brand image among Malaysian dental care user and as a result of the prominent co-branding and today the Oral-B branding has been strong in the mind of the consumer. In order to achieve total cavities free, Oral-B dental care product range is now the Malsysian first choice upon purchasing. As highlighted by Ueltschy and Laroche (2004, 93), when the two alliance has become connected together in the consumers mind, the result is a strong brand equity been build. The successful of reaching up, to elevates the brand image has enable Oral-B to have better command onto their product pricing thus it makes more profitable business than the rest of its competitors. This is a case of using the marketing-mix tools of price. When a brand has a better command of price it generates not only handsome profit while also generating a substantial amount of advertising and promotional activity fund to create sales opportunity whenever there is a necessary. It is shown that Oral-B has demonstrate how to utilise the price tool very well in order to be price competitive and with profit where many others has failed upon utilising it. In reaching beyond, the strategy involves alliance with a co-branding partner that can elevate strong image and gaining access to new customer. The objective of this strategy is to reach up and reach out. The Airasia and Citibank credit card is also showing an example of this strategy. Airasia by co-branding with Citibank is said to be reaching beyond as it can tap onto the huge customer base of the bank while Citibank is also said to have reaching beyond when co-branding with Airasia by tapping onto the growing customer base as the airline is expanding rapidly to more than 18 countries mainly in Asia. As Airasia continue to grow, so will Citibank as they both are complementary each other in every sense of their business. Conclusion All the above materials is to gives an overall understanding of a co-branding whereby it is one of the marketing strategy often time utilise by marketers to seek growth in a saturated market environment. By accessing to the marketing-mix tools and its function, marketers who intelligently applying it can accelerates their co-branding business to new heights while others that has already in the forefront can also creates new heights as the benefits of co-branding as presented is encouraging for one to consider to venture into it. However, when applying co-branding as the strategy, it is advice to use a S.W.O.T. analyse to screen for the weakness and threat it possess and whether the overall alliances is worthwhile the risk that is at stake that can influence the parent brand. In general through research as discussed above, co-branding will success when there is a logical fit with the alliances. It is thereby the possibility for a co-brand to build into a successful trademark is high as long as it executed well as noted by Hilton (2007). References Aaker, D. The Power of the branded differenciator. MIT Sloan Management Review 45 (1): 84. http://proquest.umi.com (accessed February 19, 2010). Aaker, D. A., and K. L. Keller. 1990. Consumer Evaluations of Brand Extensions. Journal of Marketing 54 (1): 27. http://proquest.umi.com (accessed February 18, 2010). Chang, W. L. 2008. A Typology of Co-branding Strategy: Position and Classification. 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Lets Stop Glorifying Drugs in Music Videos Essay -- Argumentative Per

Let's Stop Glorifying Drugs in Music Videos The music industry and the glorification of drugs in music video's today have changed drastically on a higher level. Since the powerful influence of Hip-Hop and it's emergence into a worldwide culture, it has sweep through inner cites and suburban life styles impacting each and everyone of us. The Hip-Hop culture, not only as a form of free poetic expression (form of spoken word and poetry,) by young black African Americans but a true look into a way of life that many of us will never see or come in contact with. We see it everyday on MTV and BET, young artists speaking their minds about getting rich off criminal activities that seem to boost there popularity among generations of all ages. I'm not saying that this is all that these artists are capable of producing, many have verbal skills beyond that of any other normal human being. I feel that they are more important things to talk about and express other than "rolling up tree's and crack sales." In my own personal opinion this only makes you look and sound like a ... Let's Stop Glorifying Drugs in Music Videos Essay -- Argumentative Per Let's Stop Glorifying Drugs in Music Videos The music industry and the glorification of drugs in music video's today have changed drastically on a higher level. Since the powerful influence of Hip-Hop and it's emergence into a worldwide culture, it has sweep through inner cites and suburban life styles impacting each and everyone of us. The Hip-Hop culture, not only as a form of free poetic expression (form of spoken word and poetry,) by young black African Americans but a true look into a way of life that many of us will never see or come in contact with. We see it everyday on MTV and BET, young artists speaking their minds about getting rich off criminal activities that seem to boost there popularity among generations of all ages. I'm not saying that this is all that these artists are capable of producing, many have verbal skills beyond that of any other normal human being. I feel that they are more important things to talk about and express other than "rolling up tree's and crack sales." In my own personal opinion this only makes you look and sound like a ...

Music and Its Influence Essay

These primitive musicians would not have known many of the modern terms such as octaves and pitch, but they invented quite possibly the most important aspect of music today – just whack it. Music is basically the control of sound. We can control this sound by varying the pitch, tempo, octaves, and dynamics and so on. There are thousands of ways that we can use music and to shape it to how we want to hear it. But how much has music influenced the way we think today? Why is it so popular? Music dates right back to the prehistoric eras where primitive instruments were constructed using items like bone and woodQuite literally, they would have used things like 2 bones and they would have ‘whacked’ them together. This would obviously have made a sound – either loud or quite depending on how hard you hit them together. Take these primitive bones and add on 8 or 9 thousand years of musical evolution and you get the modern day drum kit. In my own opinion; instrumentsHave come a very long way. In my research drums, guitars and pianos has change in the way it looks and sounds. Ask yourself! How far did music come from to now? First close your eyes and picture this, even today if you go to some native parts of Africa or Asia. you can see tribes of people performing primeval forms of music. They do this for both entertainment and their religious belief. This form of music normally consists of basic wind instruments and small, hand-made percussion instruments normally made from animal skin or fur. This has been kept traditional by the tribe as they have not been into contact with the outside world. They have managed to keep their precious tradition for thousands of years, and they will be able to keep it for years to come. Their music is the only real surviving traditional music from the early days, and that genre of music has slowly made its way into western culture. If we see a film about a jungle, normally the soundtrack is composed of instruments like bongos or shakers. This is because we instantly associate this sort of music with jungles and indigenous tribes. So whereas some parts of the world stayed traditionalist, other parts were taking music to the next step. Western cultures have used music for almost every aspect of life. Music was used for entertainment and religion. Some countries have unfortunately lost their culture and heritage thanks to more developed countries trying to expand their empires. Traditional drums and flutes have been replaced with more vibrant shakers and trumpets. It is no doubt that the way other countries have acted has greatly affected the distribution of music worldwide. I’m sure you’ll all agree when I say that music is changing very fast. It’s either that or we keep changing our tastes in music every five minutes – which is far more probable. Today if someone put on a record from just 10-20 years ago we’d probably think of that music as being incredibly old or very simple. I don’t know about you, but I can’t stand to watch some (if not most) of the early Top of the Pops because the music is so old. We think of this as being old, but in fact it is incredibly new. The music industry has become overwhelmingly popular ever since some of the pioneers of modern music. Before the War, there had never been a real music industry, but during the war many radio stations made the majority of their income by playing music because lots of music during that era was lyrically focused on subjects like peace and hope. This was undoubtedly something that people wanted to hear, so the music industry started to really form during this time. WHAT? I’ll just get the album when it comes out, thanks. After this, more and more businesses and corporations started to set up record labels and started to sign more and more artists to their label and then distributing their music in CD/Vinyl release and on the radio. Since then, technology of all sorts has had to shape the way it works so that it can keep up with the music industry. Many devices that once had no connections to music now play music and the radio due to customer demands. For example, a fridge with a built in radio. Record labels have got so big nowadays, that they are starting to charge excessive fees for artist’s music. Many bands/artists have recognized this and have made their own record labels so they can have their own means of music distribution. Some examples of these would be Nothing Records, owned by Trent Reznor of Nine Inch Nails, and Morning Records, owned by the Cooper Temple Clause. During my research I’ve learned how music changes the lives of people throughout the world. I can honestly say, I have discovered how has influenced my life and the production of my music. In conclusion, music has evolved substantially from its early days as a form of basic ceremonious compliments to a huge booming industry that plays a major role in our culture and it continues to change every day to suit the needs of the consumers, who enjoy music for what it is, rather than the profit that can be made from record labels.

Argumentative Synthesis

In Mr. Siemiesz’s chapter he explained about the National Security Consequences of U. S Oil Dependence and how it could be fixed and changed for the best interest of the country; Mr. Siemiesz outlined specific points or steps the country could take to make those changes he outlined in the chapter. â€Å"Those major energy suppliers from Russia to Iraq to Venezuela have been increasingly able and willing to use their resources to pressure their strategic and political objectives.That these country’s are consuming less oil less then all of the other countries especially the United States. The Fact is that the U. S. makes up to 4. 6% of the world’s population but uses 25% of the world’s oil. So the challenge of this is over the next several years the U. S. needs to slow down and stop consuming a lot of Oil and hopefully find new ways to find energy†. In Mr. Franco’s chapter â€Å"205 ways to save the Earth† explains several ways to save t he planet; the author of the chapter Thomas L. Friedman speaks in his article about the word â€Å"Green† and how that term is used, he continued in the article to say that people need to find ways to improve the environment and recommended that it is in the best interest of the world to preserve the world he goes into ways for example like citizens of the world should being recycling and to help beautify the planet.Mr. Franco’s chapter concludes that the countries of the world have to learn better ways to improve the environment for everyone. The basic proposition behind the science of climate change is so firmly rooted in the laws of physics that no reasonable person can dispute it. All other things being equal, adding carbon dioxide (CO2) to the atmosphere—by, for example, burning millions of tons of oil, coal and natural gas—will make it warm up. That, as the Nobel Prize–winning chemist Svante Arrhenius first explained in 1896, is because CO2 i s relatively transparent to visible light from the sun, which heats the planet during the day.But it is relatively opaque to infrared, which the earth tries to reradiate back into space at night. If the planet were a featureless, monochromatic billiard ball without mountains, oceans, vegetation and polar ice caps, a steadily rising concentration of CO2 would mean a steadily warming earth†. The earth’s temperature can go up and destroy the polar ice caps and kills a lot of fish and raise the water and flood states. Crops are going to dry out so we can’t eat anything.People are taking advantage of it and destroying our planet. â€Å"The Greenhouse Effect is also comparing to global warming that it is a process by which thermal radiation from a planetary surface is absorbed by atmospheric greenhouse gases and is re-radiated in all directions. Since part of this re-radiation is back towards the surface, energy is transferred to the surface and the lower atmosphereâ € . As a result, the temperature there is higher than it would be if direct heating by solar radiation were the only warming mechanism.Global warming of the Earth's surface and lower atmosphere is believed to be the result of a strengthening of the greenhouse effect mostly due to human-produced increases in atmospheric greenhouse gases by which thermal radiation from a planetary surface is absorbed by atmospheric greenhouse gases and is re-radiated in all directions. Since part of this re-radiation is back towards the surface, energy is transferred to the surface and the lower atmosphere. In Mr. Anderson’s chapter explains to the reader how Oil is critical to the U. S. Economy and how their aren’t any viable alternatives that the author believes will set the United States on the path to energy independence; The Author Price continued to say that â€Å"politicians and environmentalist misled Americans about the realities of energy which lead to legislation that hurt s America in the global marketplace† Price believes that they truly don’t understand what is going on when it comes to the environment and he continued saying that is why the United States is so dependable on foreign oil.Mr. Anderson’s chapter concludes with the following â€Å"price admits American imports of crude are high but sees no feasible alternative. The demand for energy in America is simply great and oil is simply to important for the economy†.